'Not In My Family'

‘Not In My Family’ is a mass media campaign developed by BreastScreen NSW to increase breast screening participation rates in NSW.


The campaign features the thought-provoking message - 9 out of 10 women who develop breast cancer do not have a family history, which challenges the common misconception that breast screening is only a priority for women who have a family history of breast cancer. The campaign aims to make all women aged 50-74 aware that they are at risk of breast cancer and should have a mammogram every 2 years.

Where was the campaign featured? 

The 2019 campaign ran from 3rd February until 30th June and was broadcast across NSW on:

  • Television
  • Magazines
  • Digital Display
  • Facebook
  • Bus shelters

What can you do? 

We urge any woman in NSW aged 50-74 who has not had a mammogram in the past 2 years to book a mammogram today.

An appointment at BreastScreen NSW only takes 20 minutes, the mammogram itself takes all of 5 or 10 minutes. It's free, it's important and it could just save you life. 

You can find out more about breast cancer and family history by visiting our breast cancer and family history page.


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