'Not In My Family'
‘Not In My Family’ is a mass media campaign developed by BreastScreen NSW to increase breast screening participation rates in NSW.
The campaign features the thought-provoking message - 9 out of 10 women who develop breast cancer do not have a family history, which challenges the common misconception that breast screening is only a priority for women who have a family history of breast cancer. The campaign aims to make all women aged 50-74 aware that they are at risk of breast cancer and should have a mammogram every 2 years.
Where was the campaign featured?
The 2019 campaign ran from 3rd February until 30th June and was broadcast across NSW on:
- Digital Display
- Bus shelters
What can you do?
We urge any woman in NSW aged 50-74 who has not had a mammogram in the past 2 years to book a mammogram today.
An appointment at BreastScreen NSW only takes 20 minutes, the mammogram itself takes all of 5 or 10 minutes. It's free, it's important and it could just save you life.
You can find out more about breast cancer and family history by visiting our breast cancer and family history page.