Past Campaigns

Take You Away

The Take You Away campaign prompted women to think about the consequences of not having a mammogram and not detecting breast cancer early. It reminded women of the important role they play within family and how breast cancer would affect them. This campaign was implemented in 2009.  

Cherry and Pea

The Cherry and Pea campaign reminded and encouraged women aged 50 to 69 years to screen every two years, so breast cancers can be found in their early stage and appropriate medical treatment can be provided. This campaign was implemented in 2008 and again in 2009. 

The Facts

The Facts radio campaign provided women with information about who is most at risk of developing breast cancer, what to expect when they visit BreastScreen NSW and addressed some of the common excuses, such as time and discomfort, women use to avoid having a mammogram.

This campaign was developed by BreastScreen QLD and was adapted with permission for NSW use. The ads were also translated into eight languages in addition to English. The campaign was run in 2009. 

Before downloading any of our campaign material, please read the copyright notice.

To enquire about broadcasting our campaigns please contact BreastScreenNSW through the online contact us form. 

My Reason to Screen

This campaign was developed by BreastScreen QLD and was adapted with permission for NSW use in 2009. 

The ‘My Reason to Screen’ campaign was launched at a breakfast event in Sydney on 28 August 2013. The event welcomed a small group of powerful, highly influential women from key cancer organisations, business backgrounds and media outlets.

These women pledged to unite to start a conversation and increase breast screening rates across the State. Melissa Hoyer hosted the intimate discussion among panellists including breast cancer survivor Kerri-Anne Kennerley, Julie McCrossin and Professor Sanchia Aranda. These influential women highlighted their reasons to screen through real life experiences, and shared information to support breast screening awareness. 

Women were invited to make a pledge to improve breast screening rates on the BreastScreen NSW Facebook or Twitter pages or by using the #myreasontoscreen hashtag.

 

RTS Pledge

Copyright

Before downloading any of our campaign material, please read the copyright notice.

To enquire about broadcasting our campaigns please contact BreastScreenNSW through the online contact us form. 

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